PLEASE NOTE
Applicants are required to submit a combined cover letter and resume in one document (cover letter describing experience designing marketing or communication strategies as well as how you measure the success of strategies).
To expedite the process, combine your cover letter and resume into one PDF or WORD document before applying, and upload electronically when requested in the online application process. Incomplete materials will not be considered.
SALARY RANGE
In addition to a competitive salary range of $78,200 - $97,700 (based on qualifications, skills and abilities), Chelan PUD employees also enjoy outstanding benefits which include the option of a zero cost medical plan (medical, dental and vision for all eligible dependents), short and long-term disability, Washington State Public Employee's Retirement System, Deferred Compensation (with company matching funds up to 5%), 11 holidays and initial personal leave accrual at 21 days per year.
Introductory Period: New employees holding regular positions must complete an introductory period of twelve months.
JOB POSTING
JOB PURPOSE:
The position collaborates with Energy Efficiency staff to develop and implement marketing plans across the District's energy efficiency sectors. The incumbent is responsible for developing and implementing all customer facing marketing activities to inform about, and accelerate the adoption of, energy efficient products and services. This includes the use of print, radio, TV, and social media. The position is also responsible for obtaining and translating feedback to the rest of the team from customers using a variety of tools including surveys and focus groups.
JOB FUNCTIONS: To perform this job successfully, an individual must be able to perform each essential function of the job satisfactorily.
# EF % of Time Job Functions
1. EF 55% Lead marketing strategy and plan development as a core member of the energy efficiency team. Develop resource plans and budgets on an annual basis. Develops key performance indicators. Design program themes and brands consistent with District and Department goals. Execute the marketing strategy and associated budget with minimal oversight. Manage vendors and consultants.
2. EF 15% Lead the development and implementation of customer feedback mechanisms including surveys and the use of focus groups. Interpret results and make recommendations based on results. Meet with customers or customer groups to conduct surveys or focus groups.
3. EF 15% Lead interaction with corporate communications and provide support as needed. Build internal and external partnerships.
4. EF 15% Stay up to speed on marketing research, specifically targeted at energy efficiency products and programs. Mentor and coach other EE team members on the results of learnings.
5. EF Ongoing Drive a motorized vehicle while conducting business on behalf of the District.
6. EF Ongoing Maintain regular and predictable attendance. Perform related duties and responsibilities as required. Comply with District policies. Complete all required training. Maintain a working knowledge and comply with District safety procedures and specific safety requirements of this position, and those in accordance with applicable provisions of the Revised Code of Washington (RCW) and Washington Administrative Code (WAC).
QUALIFICATIONS: The qualifications listed below are representative of those required, but reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
Post-Secondary Education:
Bachelor's degree (B. S., B. A.) in marketing, communications, business or related field from four-year college or university; or equivalent combination of education and experience.
Experience:
Typically requires five (5) years of experience designing marketing or communication campaigns associated with energy efficiency or similar programs. Experience in a utility environment is preferred.
Specific KSA's: A fully skilled incumbent will have the following specific knowledge, skills, and abilities:
Knowledge:
• In depth knowledge of marketing, customer service and market research techniques
• Marketing trends and best practices
• Strengths and weaknesses of various communication channels with customers including social media, print, radio, and television.
• General knowledge of District rates, policies and programs
• General knowledge of energy and water efficiency, alternative energy and building science
Skills:
• Strong written and verbal communication skills
• Project management
Abilities:
• Develop marketing and engagement strategies to support District energy efficiency goals. Successfully develop and execute marketing programs consistent with identified strategies.
• Develop creative, integrated marketing campaigns
• Build partnerships with internal and external stakeholders as needed to implement marketing programs and increase the penetration rate of District energy efficiency programs.
• Translate information into tangible actions.
• Manage scope, schedule, and budget of campaigns
• Manage third party vendors and consultants.
Language Skills:
Must be proficient in reading, writing and speaking English. Bilingual fluency in English and Spanish is desired.
Computers & Equipment: A fully skilled incumbent will have the ability to utilize the following software, hardware, or equipment:
To perform this job successfully, an individual is required to have intermediate knowledge of PeopleSoft Financials; Microsoft Outlook; Microsoft Excel; Maximo Order Processing; and general office equipment. An individual is required to have basic knowledge of PeopleSoft Timekeeping/HR; Microsoft Word; and PC Hardware.
PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; perform repetitive hand or arm motion and talk, hear. The employee is frequently required to sit and reach with hands and arms. The employee is occasionally required to stand; walk; climb or balance; stoop, kneel, crouch, crawl or twist torso; and pull, push, or exert force. The employee must frequently lift and/or move up to 10 pounds. The employee must occasionally lift and/or move up to 10 pounds above shoulder height unassisted. Specific vision abilities required by this job include close vision, distance vision, peripheral vision and depth perception.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level is usually moderate.
LICENSE REQUIREMENTS
A valid driver's license is required for this position (verified upon hire). A valid Washington State driver's license is required within 30 days of employment.
DISCLAIMER
The statements contained herein reflect general details as necessary to describe the principal functions for this job, the level of knowledge and skill typically required, and the scope of responsibility. This should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise to balance the workload.
EEO
Chelan PUD is an Equal Employment Opportunity employer and values diversity at all levels of the organization. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or other protected classifications as defined by law.
EO M/F/Disability/Vet Employer
EEO Law Poster (English or Spanish)
EEO Law Poster Supplement (English)
Chelan PUD will not be offering any work visa sponsorship for this role.
Pay Transparency Nondiscrimination Provision
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-I.35(c)